Check out some of my work!
Lindt Celebrates Blissful Moments in Its First Super Bowl Ad
Lindt’s Lindor product was the featured product in the company’s first-ever Super Bowl. TV continues to play a large role in the overall media mix, and securing a position in the biggest stage on TV made sense to fit with the goals of increasing awareness of the brand.
In addition to the in-game spot, we also collaborated with Kylie Kelce for additional social posts to tease prior to the game.
My Special Aflac Duck GMA Mini-Documentary + 2018 CMA Spot
While funding for childhood cancer research and treatment is incredibly important, Aflac had an opportunity within a white space in philanthropic initiatives surrounding the cause: emotional care for both children and their families.
Using a broadcast-first opportunity to support awareness and knowledge as well as elevating Aflac’s commitment to childhood cancer, we created and launched a mini-documentary that was aired on Good Morning America to align with Stand Up To Cancer Day.
The video featured country music stars Chris Young and Chase Bryant participating in delivering the My Special Aflac Duck to children at a local Nashville hospital. The video was cut to a :30s TV spot and aired later in the 2018 CMAs.
Chris Young Presents First Ever Aflac ACM Lifting Lives Honor
The first ever Aflac ACM Lifting Lives Honor was presented by Chris Young to Judith Pinkerton —a music therapist selected for her outstanding accomplishments and dedication to the field. The commercial was filmed, edited, produced and aired all within a span of 48 hours, another first for Aflac.
Coinciding with the 30th anniversary of Disney’s DuckTales, we created a custom co-branded commercial starring the Aflac Duck that premiered live on Good Morning America Thursday, September 21, 2017 in a special segment where the duck was live on-set. In addition, the sponsorship of the series extended to Disney XD and its mobile app, as well as corresponding social media channels.
Andy Anderson 