Marketing Professional with Analytical Roots and a Passion for Media, Process & Technology

Accomplished, solutions-oriented marketing professional with over 22 years of experience across account management, media strategy and analytics leadership roles. Innovative thinker never failing to push the envelope of what a marketing solution can and should be, leading to smart recommendations for organizations and brands. Experienced leader and motivator successful in bringing together talent from various disciplines, inside and outside of an organization, to achieve desired outcomes.

Media

Proficient in developing media strategies across all media channels and landing on scenarios that fit best for business objectives.

Measurement

Experienced in developing and deploying learning agendas to understand the impact of marketing efforts across brand and response-oriented dimensions.

Leadership

Successful with creating collaborative, mutually beneficial relationships to advance work through formal and informal channels.

Uniquely positioned as a digital-first thinker, I strive to leverage technology alongside research to help uncover the truths that fuel communication strategies. While regarded as a digital leader, I have a love for all forms of media channels and communication platforms. This channel agnostic point of view to strategic planning allows me to develop communication layers to best deliver a brand’s message from the first touch-point with a consumer and carry through their consumer journey. In the days of cross-screen convergence, I fully embrace the challenges that exist and strive to find the right places and times to bring brands closer to the consumer to ensure that the full story plays out.

While working full-time, I was also able to complete a personal goal of mine which was earning my MBA with a focus in Technology Management through Auburn University’s Executive program. I chose the Technology Management track as I have always had a deep appreciation for technology especially as it can be applied to marketing efforts. It is the intersection of my marketing experience across all channels, experience with the application of technology and solid understanding of business analytics that has molded me into the professional I am today.