Skills

Media Planning & Buying

  • Digital, Mobile, Search, Social, Print, Broadcast (Local/National), Radio (Local/National), Events & Sponsorships, OOH, SEO, Affiliate Marketing

Media & Marketing Research Platforms

  • Simmons, MRI, Nielsen@Plan, Comscore, Kantar, BrandZ, Millward Brown Digital

Ad Serving & Site Tracking Technologies

  • Atlas, DoubleClick, Sizmek, Google Analytics, Adobe Marketing Cloud (Omniture)

A|B Testing Technologies

  • Optimizely, Adobe Marketing Cloud (Target)

CRM

  • Salesforce Pardot, Blue State Digital, MailChimp

Measurement & Attribution Modeling

  • Visual IQ, Google Attribution 360 (Adometry), Nielsen MMM, Tableau

Project Management

  • Basecamp, GitHub, Microsoft Project

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