The proper use of promo codes can be handy for delivering strong ROI especially when using owned channels such as email and social outreach; however, continued testing can provide even greater ROI for the brand in the form of deeper consumer segmentation.
Category Archives: Marketing
Beyond Hashtags: Upping Your Social Media Game for Enrollment (Presentation)
This year’s State of Enrollment Conference hosted by Enroll America provided an opportunity to connect with many of our partners from across the country to highlight best practices across a number of outreach channels to help drive awareness and get Americans enrolled in health insurance. One topic of interest for quite a few organizations happened toContinue reading “Beyond Hashtags: Upping Your Social Media Game for Enrollment (Presentation)”
Infographics: A Useful Tool for Advocacy Marketing
We’ve all heard the saying, “A picture is worth a thousand words.” Well, that simple premise can lay the groundwork for many exciting advocacy campaigns. With so much data available to advocacy groups and the speed at which people want to find, digest and share information, infographics can be a powerful communication tool for campaigns.Continue reading “Infographics: A Useful Tool for Advocacy Marketing “
Andy Anderson 