This year’s State of Enrollment Conference hosted by Enroll America provided an opportunity to connect with many of our partners from across the country to highlight best practices across a number of outreach channels to help drive awareness and get Americans enrolled in health insurance. One topic of interest for quite a few organizations happened to center around social media and understanding how to connect with people who may benefit from marketplace coverage.
Our session introduced a panel based discussion about some of the strategies and tactics that have been used within our organization as well as our partners, InsureGA and Out2Enroll. Below is an overview of the session as well as a link to the presentation:
So you’ve mastered the basics when it comes to Facebook and Twitter but now what? Whether you’re working with a shoestring budget or have some resources to invest, we’ll discuss strategies, tactics, and budget-friendly tools for leveraging social media to get the word out about enrollment from industry pros. All are welcome, but those who have used Facebook and Twitter before will benefit the most.
Beyond Hashtags Presentation: State of Enrollment 2016
Andy Anderson 